Plato Essay - 1058 Words

In 428 B.C. Aristocles (later known as Plato) was born in Athens. He was born on the island of Aegina, which lies just twelve miles off shore from Athens in the Saronic Gulf (Havelock 3). Aristocles was born into a great political family (Friedlander 14). His father being the descendant of Codrus, the last king of Athens, and his mother was descendant from the great Athenian law maker Solon (Friedlander 15). Like most adolescent children his ambitions were far from anything his parents had ever done. Aristocles wanted to be a wrestler. Aristocles attained the name â€Å"Plato† from his wrestling experiences (Havelock 4). Twice he carried the wrestling prize at the Isthmian games but seemingly never made it to the Olympics at Olympia. Plato†¦show more content†¦Plato explains that â€Å"most humans live as if in a dim cave. We are chained, he says, and facing a blank wall, with a fire at our backs. All we see are flickering shadows playing across the cave wall and thi s we take to be reality† (Friedlander 30). Only if we learn to turn away from the wall and the shadows, and escape from the cave, can we hope to see the true light of reality (O’Conner). Many criticize that this philosophy that Plato suggests is unrealistic. It has been said that his idea of the world is just that, merely an idea instead of the world itself (Havelock 32). Later in Plato’s life he became good friends with the powerful and well known â€Å"Dionysius†. Dionysius gained very high ranks in the army and was a large figure in the turning of Syracuse into the most powerful Greek city. Dionysius was a very proud man who did not like to be questioned or proven wrong by any means (O’Conner). He and Plato began discussing philosophy. Plato found himself questioning a flaw in Dionysius’s thinking. At this point Plato’s life was said to be in danger! Dionysius sold Plato as a slave in Aegina. (Havelock 27) Luckily Plato was bought for a mere twenty mina by his old friend Anniceris. Anniceris sent Plato back to Athens with enough money to set up a school. Plato bought land for his school in 386 B.C. (Friedlander 32-35) Plato then opened his Academy, which it later became known as, gathering a group of followers with him. Many of which were women. This was not veryShow MoreRelatedPlato And Plato s Republic1119 Words   |  5 PagesThe ancient Greek Philosopher Plato had an interest in finding the ideal government. In Plato’s Republic, he discusses his ideas and views of how this ideal government would function. He believed that people are born into 3 different classes, with different responsibilities (Plato 415a). Only people in the â€Å"golden† class were fit to rule. The most effective of these rulers would be philosophers, as they have knowledge of the good of the whole (Plato 473d). This system seems too perfect for me. IRead MorePlato967 Words   |  4 Pageswould wish the best for a friend regardless of the friend’s usefulness to them or what pleasure he could attain. Having been raised to strive to attain these virtues, the need for a reason to do so becomes pointless. Another difference is that Plato believes that the best type of good is one that is desirable both in itself and for the sake of its results, while Aristotle says that if X is desired because it brings you to Y, then Y is ultimately better than X. Therefore, the highest good is oneRead MorePlato And Plato s The Apology1623 Words   |  7 Pagesmore interested in determining how the world worked and its origins/cosmology, as oppose to philosophers such as Plato And Socrates who focused more on ethics or morality. Plato’s conception of God and religion can be depicted in his literatures â€Å"Euthyphro† and â€Å"The Apology† which he expresses through his writings of Socrates in dialogue formation. While one may assume that both Plato and Socrates shared analogous notions of God and religion it is impossible to truly know given the Socratic problemRead MoreThe Republic By Plato Vs. Plato1299 Words   |  6 PagesThe Republic by Plato is an vision of an utopian society established through the character of Socrates. Many aspects of Plato’s society appears utopian; however, it can also be viewed dystopian as it is mere subjectiveness. Many of Plato’s arguments apply to current day society; for example, Donald Trump’s rise to power depicts democracy degenerating to despotism. Plato’s Republic is utopian in idealistic terms because the most qualified individual is in charge of society who is able to extend hisRead MoreComparison Between Plato And Plato1101 Words   |  5 Pagesmorality is, how to create justice inside and outside society, the state of nature, equality, and the state of war. They distinguish how the people and government help create a well-oiled society. Comparing Plato to Rousseau, the beginning of philosophy to a more modern perspective. In Crito by Plato, Socrates continues a speech of the Laws of Athens by appealing to a social contract that exists between the Laws and the citizens. By living in Athens, one must abide by the Laws of Athens. Since SocratesRead MorePlato1819 Words   |  8 Pageswinner of the North Award for the best paper in the 2012 Agora. Ben presented an earlier version of this paper at the ACTC Student Conference at Pepperdine University in Malibu, California, in March, 2011.) When reading the Apology and the Crito of Plato, one inevitably comes upon a seeming fundamental contradiction between the two dialogues. The Apology presents readers with a defiant Socrates who declares in his trial that, if acquitted on the condition that he never philosophize again, he wouldRead MorePlato s Symposium, By Plato1273 Words   |  6 PagesIn the book,† Plato’s Symposium,† by Plato, who was a philosopher in Greece, he illustrates the dialectic discussion at a party at Agathon’s to celebrate his triumph of his first tragedy. In the Symposium; the guests Phaedrus, an Athenian aristocrat; Pausanias, the legal expert; Eryximachus, a physician; Aristophanes, eminent comic playwright; Agathon ,a tragic poet and host of the banquet; Socrates, eminent philosopher and Plato s teacher; and Alcibiades, a prominent Athenian statesman, oratorRead MorePlato Vs. Rhetoric : Plato And Rhetoric2524 Words   |  11 PagesPlato and Rhetoric Plato is one of the greatest philosophers in history. Often his words and sayings resonate to this day. But, considering all what Plato has done, what is most peculiar about him is his condemnation of poets and sophists. Plato is in a constant fight to see that the way of true philosophy replaces these false arts. But even much more interesting is that Plato goes even further, and condemns the use of rhetoric, the art of persuasion, as a whole. He not only does this adamantlyRead MoreEssay on Plato1158 Words   |  5 PagesPlato: The Life of Plato Plato was born around 427 BC, in Athens Greece to rich and politically involved family. Platos parents spared no expense in educating him; he was taught at the finest schools. He was taught by Socrates and defended Socrates when he was on trial. Plato traveled to Italy and may have even visited Egypt before founding The Academy. Plato also visited Sicily and instructed a young king there before returning to The Academy to teach for twenty years before his death in 347Read MorePlato Vs Aristotle Vs Plato1814 Words   |  8 PagesPlato and Aristotle had a considerable amount of differences in ideology given that Aristotle was Plato’s student for roughly two decades. Plato, a student of Socrates, opposed the idea of average citizens to participate in politics because he believed that political practice was skill or â€Å"technÄ“ that can only be achieved by a few people. He believed that â€Å"kings must be those among them who have proved best both in philosophy and where war is concerned.† (Republic, 491) and that these â€Å"philosopher

Project Database Planning Process On The Needs Of A...

1.1 Database Planning This project bases the database planning process on the needs of a beverage company. The company is known to manufacture, market, and distribute soft drink products internationally. Analysts prepare budget forecasts and compare performance to budget forecasts on a monthly basis. The measures that analysts track are profit, loss and inventory from the financial database. The company uses huge spreadsheet packages to prepare budget data and perform variance reporting. Because they plan and track a variety of products over several markets, deriving and analyzing data is tedious because it is done manually. Last month, they spent most of their time entering and rekeying data and preparing reports. They have determined†¦show more content†¦The month end processes like Actuals Open, Actuals Close, Forecast Open Part 1, Forecast Open Part 2 and Forecast Close help in analysis of data efficiently. This is implemented through Oracle Hyperion Essbase which provides the ability to deli ver critical business information to the right people when they need it. With Essbase, the beverage company can quickly leverage and integrate data from multiple existing data sources and distribute filtered information to end-user communities in the format that best meets the users’ needs. Analysts can interact and intuitively explore data in real time and along familiar business dimensions, enabling them to perform speed-ofthought analytics. 1.2 Scope and Objectives The Hyperion EPM implementation and an agile project management approach using the Oracle Unified Methodology (OUM) will help meet the following objectives: †¢ Better communication between implementation team, project management, and stakeholders. This implementation is managed using Agile methodology. †¢ Provide server sizing recommendations and specifications. †¢ Implement clustering for production failover. †¢ Provide recommendations for application archiving strategy. †¢ Design application to support PL, Balance Sheet,

Quality Engineering And Management Systems Education Essay Free Essays

string(65) " makes it comparatively easy to gauge the truth of consequences\." SamplingA is that portion ofA statisticalA pattern concerned with the choice of an indifferent orA randomA subset of single observations within a population of persons intended to give some cognition about theA populationA of concern, particularly for the intents of doing anticipations based onA statistical illation. Sampling is an of import facet ofA informations collection.AL The three chief advantages of trying are that the cost is lower, informations aggregation is faster, and since the information set is smaller it is possible to guarantee homogeneousness and to better the truth and quality of the informations. We will write a custom essay sample on Quality Engineering And Management Systems Education Essay or any similar topic only for you Order Now EachA observationA mensurate one or more belongingss ( such as weight, location, colour ) of discernible organic structures distinguished as independent objects or persons. InA study sampling, study weights can be applied to the informations to set for theA sample design. Results fromA chance theoryA andA statistical theoryA are employed to steer pattern. Stipulating aA trying frame, aA setA of points or events possible to mensurate Stipulating aA trying methodA for choosing points or events from the frame Successful statistical pattern is based on focussed job definition. In trying, this includes specifying theA populationA from which our sample is drawn. A population can be defined as including all people or points with the characteristic one want to understand. Because there is really seldom adequate clip or money to garner information from everyone or everything in a population, the end becomes happening a representative sample ( or subset ) of that population. Although the population of involvement frequently consists of physical objects, sometimes we need to try over clip, infinite, or some combination of these dimensions. For case, an probe of supermarket staffing could analyze check-out procedure line length at assorted times, or a survey on endangered penguins might take to understand their use of assorted runing evidences over clip. For the clip dimension, the focal point may be on periods or distinct occasions. Sampling frame In the most straightforward instance, such as the sentencing of a batch of stuff from production ( credence sampling by tonss ) , it is possible to place and mensurate every individual point in the population and to include any one of them in our sample. However, in the more general instance this is non possible. There is no manner to place all rats in the set of all rats. Not all frames explicitly list population elements. For illustration, a street map can be used as a frame for a door-to-door study ; although it does n’t demo single houses, we can choose streets from the map and so see all houses on those streets. The sampling frame must be representative of the population and this is a inquiry outside the range of statistical theory demanding the judgement of experts in the peculiar capable affair being studied. All the above frames omit some people who will vote at the following election and incorporate some people who will non ; some frames will incorporate multiple records for the same individual. Peoples non in the frame have no chance of being sampled. Statistical theory Tells us about the uncertainnesss in generalizing from a sample to the frame. In generalizing from frame to population, its function is motivational and implicative. A frame may besides supply extra ‘auxiliary information ‘ about its elements ; when this information is related to variables or groups of involvement, it may be used to better study design. Probability and non chance trying AA chance samplingA strategy is one in which every unit in the population has a opportunity ( greater than zero ) of being selected in the sample, and this chance can be accurately determined. The combination of these traits makes it possible to bring forth indifferent estimations of population sums, by burdening sampled units harmonizing to their chance of choice. Probability trying includes: Simple Random Sampling, Systematic Sampling, and Stratified Sampling, Probability Proportional to Size Sampling, and Cluster or Multistage Sampling. These assorted ways of chance trying have two things in common: Every component has a known nonzero chance of being sampled and Involves random choice at some point. Nonprobability samplingA is any trying method where some elements of the population haveA noA opportunity of choice, or where the chance of choice ca n’t be accurately determined. It involves the choice of elements based on premises sing the population of involvement, which forms the standard for choice. Hence, because the choice of elements is nonrandom, nonprobability sampling does non let the appraisal of trying mistakes. These conditions place bounds on how much information a sample can supply about the population. Information about the relationship between sample and population is limited, doing it hard to generalize from the sample to the population. Nonprobability Sampling includes: A Accidental Sampling, A Quota SamplingA andA Purposive Sampling. In add-on, nonresponse effects may turnA anyA chance design into a nonprobability design if the features of nonresponse are non good understood, since nonresponse efficaciously modifies each component ‘s chance of being sampled. Sampling methods Within any of the types of frame identified above, a assortment of trying methods can be employed, separately or in combination. Factors normally act uponing the pick between these designs include: Nature and quality of the frame Handiness of subsidiary information about units on the frame Accuracy demands, and the demand to mensurate truth Whether detailed analysis of the sample is expected Cost/operational concerns Simple random trying In aA simple random sampleA ( ‘SRS ‘ ) of a given size, all such subsets of the frame are given an equal chance. Each component of the frame therefore has an equal chance of choice: the frame is non subdivided or partitioned. Furthermore, any givenA pairA of elements has the same opportunity of choice as any other such brace ( and likewise for three-base hits, and so on ) . This minimises prejudice and simplifies analysis of consequences. In peculiar, the discrepancy between single consequences within the sample is a good index of discrepancy in the overall population, which makes it comparatively easy to gauge the truth of consequences. You read "Quality Engineering And Management Systems Education Essay" in category "Essay examples" However, SRS can be vulnerable to trying mistake because the entropy of the choice may ensue in a sample that does n’t reflect the make-up of the population. For case, a simple random sample of 10 people from a given state willA on averageA produce five work forces and five adult females, but any given test is likely to overrepresent one sex and underrepresent the other.A SRS may besides be cumbrous and boring when trying from an remarkably big mark population. In some instances, research workers are interested in research inquiries specific to subgroups of the population. For illustration, research workers might be interested in analyzing whether cognitive ability as a forecaster of occupation public presentation is every bit applicable across racial groups. SRS can non suit the demands of research workers in this state of affairs because it does non supply subsamples of the population. Systematic sampling Systematic samplingA relies on set uping the mark population harmonizing to some telling strategy and so choosing elements at regular intervals through that ordered list. Systematic trying involves a random start and so returns with the choice of everyA kth component from so onwards. In this instance, A k= ( population size/sample size ) . It is of import that the starting point is non automatically the first in the list, but is alternatively indiscriminately chosen from within the first to theA kth component in the list. Equally long as the get downing point isA randomized, systematic sampling is a type ofA chance trying. It is easy to implement and theA stratificationA induced can do it efficient, A ifA the variable by which the list is ordered is correlated with the variable of involvement. However, systematic sampling is particularly vulnerable to cyclicities in the list. If cyclicity is present and the period is a multiple or factor of the interval used, the sample is particularly likely to beA unrepresentative of the overall population, doing the strategy less accurate than simple random sampling. Another drawback of systematic sampling is that even in scenarios where it is more accurate than SRS, its theoretical belongingss make it hard toA quantifyA that truth. Systematic sampling is an EPS method, because all elements have the same chance of choice. Stratified sampling Where the population embraces a figure of distinguishable classs, the frame can be organized by these classs into separate â€Å" strata. † Each stratum is so sampled as an independent sub-population, out of which single elements can be indiscriminately selected. There are several possible benefits to stratified sampling. First, spliting the population into distinguishable, independent strata can enable research workers to pull illations about specific subgroups that may be lost in a more generalised random sample. Second, using a graded sampling method can take to more efficient statistical estimations ( provided that strata are selected based upon relevancy to the standard in inquiry, alternatively of handiness of the samples ) . Even if a graded sampling attack does non take to increased statistical efficiency, such a maneuver will non ensue in less efficiency than would simple random sampling, provided that each stratum is relative to the group ‘s size in the population. Third, it is sometimes the instance that informations are more readily available for single, preexistent strata within a population than for the overall population ; in such instances, utilizing a graded sampling attack may be more convenient than aggregating informations across groups ( though this may potentially be at odds with the antecedently noted importance of using criterion-relevant strata ) . Finally, since each stratum is treated as an independent population, different trying attacks can be applied to different strata, potentially enabling research workers to utilize the attack best suited ( or most cost-efficient ) for each identified subgroup within the population. A graded sampling attack is most effectual when three conditions are met Variability within strata are minimized Variability between strata are maximized The variables upon which the population is stratified are strongly correlated with the coveted dependant variable. Advantages over other trying methods Focuss on of import subpopulations and ignores irrelevant 1s. Allows usage of different trying techniques for different subpopulations. Improves the accuracy/efficiency of appraisal. Licenses greater reconciliation of statistical power of trials of differences between strata by trying equal Numberss from strata changing widely in size. Disadvantages Requires choice of relevant stratification variables which can be hard. Is non utile when there are no homogenous subgroups. Can be expensive to implement. Probability proportional to size sampling In some instances the sample interior decorator has entree to an â€Å" subsidiary variable † or â€Å" size step † , believed to be correlated to the variable of involvement, for each component in the population. This information can be used to better truth in sample design. One option is to utilize the subsidiary variable as a footing for stratification, as discussed above. Another option is probability-proportional-to-size ( ‘PPS ‘ ) sampling, in which the choice chance for each component is set to be relative to its size step, up to a upper limit of 1. In a simple PPS design, these choice chances can so be used as the footing forA Poisson sampling. However, this has the drawbacks of variable sample size, and different parts of the population may still be over- or under-represented due to opportunity fluctuation in choices. To turn to this job, PPS may be combined with a systematic attack. The PPS attack can better truth for a given sample size by concentrating sample on big elements that have the greatest impact on population estimations. PPS sampling is normally used for studies of concerns, where component size varies greatly and subsidiary information is frequently available – for case, a study trying to mensurate the figure of guest-nights spent in hotels might utilize each hotel ‘s figure of suites as an subsidiary variable. In some instances, an older measuring of the variable of involvement can be used as an subsidiary variable when trying to bring forth more current estimations. Bunch trying Sometimes it is cheaper to ‘cluster ‘ the sample in some manner e.g. by choosing respondents from certain countries merely, or certain time-periods merely. ( About all samples are in some sense ‘clustered ‘ in clip – although this is seldom taken into history in the analysis. ) Cluster samplingA is an illustration of ‘two-stage trying ‘ or ‘multistage trying ‘ : in the first phase a sample of countries is chosen ; in the 2nd phase a sample of respondentsA withinA those countries is selected. This can cut down travel and other administrative costs. It besides means that one does non necessitate aA trying frameA naming all elements in the mark population. Alternatively, bunchs can be chosen from a cluster-level frame, with an element-level frame created merely for the selected bunchs. Cluster trying by and large increases the variableness of sample estimations above that of simple random sampling, depending on how the bunchs differ between themselves, as compared with the within-cluster fluctuation. However, some of the disadvantages of bunch trying are the trust of sample estimation preciseness on the existent bunchs chosen. If bunchs chosen are biased in a certain manner, illations drawn about population parametric quantities from these sample estimations will be far off from being accurate. Matched random trying A method of delegating participants to groups in which brace of participants are foremost matched on some characteristic and so separately assigned indiscriminately to groups. The process for matched random sampling can be briefed with the following contexts, Two samples in which the members are clearly paired, or are matched explicitly by the research worker. For illustration, IQ measurings or braces of indistinguishable twins. Those samples in which the same property, or variable, is measured twice on each topic, under different fortunes. Normally called perennial steps. Examples include the times of a group of jocks for 1500m before and after a hebdomad of particular preparation ; the milk outputs of cattles before and after being fed a peculiar diet. Quota trying InA quota sampling, the population is foremost segmented intoA reciprocally exclusiveA sub-groups, merely as inA stratified trying. Then judgement is used to choose the topics or units from each section based on a specified proportion. For illustration, an interviewer may be told to try 200 females and 300 males between the age of 45 and 60. It is this 2nd measure which makes the technique one of non-probability sampling. In quota trying the choice of the sample is non-random. For illustration interviewers might be tempted to interview those who look most helpful. The job is that these samples may be biased because non everyone gets a opportunity of choice. This random component is its greatest failing and quota versus chance has been a affair of contention for many old ages Convenience sampling Convenience samplingA is a type of nonprobability trying which involves the sample being drawn from that portion of the population which is close to manus. That is, a sample population selected because it is readily available and convenient. The research worker utilizing such a sample can non scientifically do generalisations about the entire population from this sample because it would non be representative plenty. For illustration, if the interviewer was to carry on such a study at a shopping centre early in the forenoon on a given twenty-four hours, the people that he/she could interview would be limited to those given there at that given clip, which would non stand for the positions of other members of society in such an country, if the study was to be conducted at different times of twenty-four hours and several times per hebdomad. This type of trying is most utile for pilot proving. Several of import considerations for research workers utilizing convenience samples include: Are there controls within the research design or experiment which can function to decrease the impact of a non-random, convenience sample whereby guaranting the consequences will be more representative of the population? Is at that place good ground to believe that a peculiar convenience sample would or should react or act otherwise than a random sample from the same population? Is the inquiry being asked by the research 1 that can adequately be answered utilizing a convenience sample? Panel sampling Panel samplingA is the method of first choosing a group of participants through a random trying method and so inquiring that group for the same information once more several times over a period of clip. Therefore, each participant is given the same study or interview at two or more clip points ; each period of informations aggregation is called a â€Å" moving ridge † . This trying methodological analysis is frequently chosen for big graduated table or nation-wide surveies in order to estimate alterations in the population with respect to any figure of variables from chronic unwellness to occupation emphasis to weekly nutrient outgos. Panel sampling can besides be used to inform research workers about within-person wellness alterations due to age or aid explicate alterations in uninterrupted dependent variables such as bridal interaction. There have been several proposed methods of analysing panel sample informations, including MANOVA, growing curves, and structural equation p atterning with lagged effects. Replacement of selected units Sampling strategies may beA without replacementA orA with replacing. For illustration, if we catch fish, mensurate them, and instantly return them to the H2O before go oning with the sample, this is a WR design, because we might stop up catching and mensurating the same fish more than one time. However, if we do non return the fish to the H2O ( e.g. if we eat the fish ) , this becomes a WOR design. Formulas Where the frame and population are indistinguishable, statistical theory outputs exact recommendations onA sample size. However, where it is non straightforward to specify a frame representative of the population, it is more of import to understand theA cause systemA of which the population are results and to guarantee that all beginnings of fluctuation are embraced in the frame. Large Numberss of observations are of no value if major beginnings of fluctuation are neglected in the survey. In other words, it is taking a sample group that matches the study class and is easy to study. Research Information Technology, Learning, and Performance JournalA that provides an account of Cochran ‘s expression. A treatment and illustration of sample size expressions, including the expression for seting the sample size for smaller populations, is included. A tabular array is provided that can be used to choose the sample size for a research job based on three alpha degrees and a set mistake rate. Stairss for utilizing sample size tabular arraies Contend the consequence size of involvement, I ± , and I? . Check sample size tabular array Choose the tabular array matching to the selected I ± Locate the row matching to the coveted power Locate the column matching to the estimated consequence size The intersection of the column and row is the minimal sample size required. Sampling and informations aggregation Good informations aggregation involves: Following the defined sampling procedure Keeping the information in clip order Noting remarks and other contextual events Recording non-responses Most sampling books and documents written by non-statisticians focused merely in the informations aggregation facet, which is merely a little though of import portion of the sampling procedure. Mistakes in research There are ever mistakes in a research. By trying, the entire mistakes can be classified into trying mistakes and non-sampling mistakes. Sampling mistake Sampling mistakes are caused by trying design. It includes: ( 1 ) A Selection mistake: Incorrect choice chances are used. ( 2 ) A Estimation mistake: Biased parametric quantity estimation because of the elements in these samples. Non-sampling mistake Non-sampling mistakes are caused by the errors in informations processing. It includes: ( 1 ) A Overcoverage: Inclusion of informations from exterior of the population. ( 2 ) A Undercoverage: Sampling frame does non include elements in the population. ( 3 ) A Measurement mistake: The respondents misunderstand the inquiry. ( 4 ) A Processing mistake: Mistakes in informations cryptography. In many state of affairss the sample fraction may be varied by stratum and informations will hold to be weighted to right stand for the population. Thus for illustration, a simple random sample of persons in the United Kingdom might include some in distant Scots islands who would be extraordinarily expensive to try. A cheaper method would be to utilize a graded sample with urban and rural strata. The rural sample could be under-represented in the sample, but weighted up suitably in the analysis to counterbalance. More by and large, informations should normally be weighted if the sample design does non give each person an equal opportunity of being selected. For case, when families have equal choice chances but one individual is interviewed from within each family, this gives people from big families a smaller opportunity of being interviewed. This can be accounted for utilizing study weights. Similarly, families with more than one telephone line have a greater opportunity of being selected in a random figure dialing sample, and weights can set for this. 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Project and Organizational Change Management

Question: Discuss about the Project and Organizational Change Management. Answer: Introduction Organizations undergo change management to cope up with increasing competition in the market scenario. As opined by Bushe and Marshak (2015), organizations require change for improving its performance, changing job processes or roles and modification in its structure or culture. Through change management, organizational tools are better utilized that enhances the productivity and revenue generation. Background Info about Woolworths Cameron and Green (2015) commented that Woolworths Limited is one of Australias most renounced and trusted brands; providing a top-notched product and service experience to all its customers. It came into existence in 1924 and is one of the leading companies in Australia regarding revenue collection and customer database. The exclusive and unique quality of products and services offered by this brand have leveraged its popularity across Australia and New Zealand. The departments of Woolworths Limited are Supermarkets and Petrol, Big W, Masters Home Improvement, Endeavour Drinks Group, Hotels, Financial Services and EziBuy. Woolworths Limited is headquartered in Australia and has more than three lacs employees working across New Zealand and Australia (Cummings and Worley, 2014). Leadership, Governance, and Management change of Master (Owned by Woolworths) Masters is one of the popular departments of Woolworths Limited specialized in offering various products starting from outdoor furniture, bathroom accessories and household decors to its customers. But, due to poor and degrading performance, Woolworths wants this department to undergo a change in its governance, leadership, and management for preventing it from getting shut. Hornstein (2015) commented that previously this department used to follow autocratic leadership that has to be changed to transformational leadership. It will help the employees of Master in getting motivated for meeting the organizational goals. Here, the leaders have to enhance the productivity through a high level of communication with the employees. It will surely reduce stress and will enhance the relationship between leaders and employees that will help in increasing sales. According to Rosemann and vom Brocke (2015), Master can undergo a change in its management level from flat management structure to prod uct management structure. This change is required as it will help in managing the several departments located in various cities. Each of these stores will have different HR and marketing department that will carry out their operations locally. It will, therefore, help in effective management of the departments and each manager from every department will be reporting the head of Masters at the corporate office. Senge (2014) stated that Master could also undergo a change in its governance to alignment committee and innovation. His change will ensure in providing a dynamic infrastructure to Masters that will help in driving proposals throughout the organizational lifecycle. It also will facilitate in representing constitute groups those will align with the organizational strategic goals. It will provide Masters a platform to bring innovation in its product line and marketing strategies. As a result, it will attract the loyal and potential customers considerably that will also leverage its organization position and business (Van der Voet, 2014). Lewins Change Model The change in an organization is important as it helps the business to thrive in this cut-throat competitive environment. Master can adopt Lewins Change Model; that can operate in 3 steps: Unfreezing, Change, and Freezing. As mentioned by Bushe and Marshak (2015), in the Unfreezing stage, Master has to prepare itself to accept the change that is necessary for its organizational growth and development. This stage has made things clear regarding the changes that are necessary for the organization to flourish and expand. Moreover, while adopting his stage, it is necessary to encourage the employees for embracing the change management. In the change section, employees resolve the uncertainties within the organization and look forward to a positive and enthusiastic way of action. They accept the change and hence contribute to making the change flourishing. Cummings and Worley (2014) opined that in the refreezing stage, employees embrace the changed ways, and hence its starts taking shape within the organization. The employees, sensing stability, feel confident as well as comfortable with innovative ways of working. Conclusion This overall assignment helps in understanding the reasons and causes behind implementing change management in Master Home Improvement of Woolworths Limited. As the sales and customer base of the company was falling, Woolworths thought of improvising change management within the organization to improve its productivity and prevent it from shutting down. A change in governance, leadership and management are discussed in this context. Along with this, Lewins Change Model is also discussed that helped in understanding the way of implementing change management within the organization. It will help in improving its sales and revenue collection after this change management takes place successfully. References Bushe, G.R. and Marshak, R.J. eds., 2015.Dialogic organization development: The theory and practice of transformational change. Berrett-Koehler Publishers. Cameron, E. and Green, M., 2015.Making sense of change management: a complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Cummings, T.G. and Worley, C.G., 2014.Organization development and change. Cengage learning. Hornstein, H.A., 2015. The integration of project management and organizational change management is now a necessity.International Journal of Project Management,33(2), pp.291-298. Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process management. InHandbook on Business Process Management 1(pp. 105-122). Springer Berlin Heidelberg. Senge, P.M., 2014.The dance of change: The challenges to sustaining momentum in a learning organization. Crown Business. Van der Voet, J., 2014. The effectiveness and specificity of change management in a public organization: Transformational leadership and a bureaucratic organizational structure.European Management Journal,32(3), pp.373-382.

5 Simple Tips for Successful Stock Trading by Richard Band

5 Simple Tips for Successful Stock Trading by Richard Band The writing under analysis is an article which can be referred to as a â€Å"how-to† article or a guideline. The article is written by Richard Band who gives some pieces of advice to those persons who want to become successful in stock trading.Advertising We will write a custom essay sample on â€Å"5 Simple Tips for Successful Stock Trading† by Richard Band specifically for you for only $16.05 $11/page Learn More The article addresses a very wide audience (for example, business people, students, housewives, educators, etc.), and the writer refers to his readers as â€Å"many young investors† (Band par. 2). It is interesting to note that though the genre of the writing does not require persuasive tools, the author uses some persuasive means. The article can be discussed as the effective guidance for inexperienced stock traders because the author explains the business issue with the help of simple and clear language to respond to audience ’s needs while using ethos, pathos and logos and to address the structure of a guidance. The major issue the writer is attempting to address is the need to discuss effective tools of stock trading. Band notes that â€Å"many young investors† are trying to trade and make money (par. 2). He also stresses that some tips are â€Å"especially† necessary for people with limited funds (Band par. 4). Therefore, Band is ready to share his â€Å"30-plus years† of experience to help young investors to be successful (par. 4). The author believes his advice will help people and make them more successful stock traders. As far as the intended audience of the article is concerned, the researcher identifies his readers as â€Å"young investors† (Band par. 2). Admittedly, lots of people can be young investors. It is possible that these persons are students with the major in business or employees in many companies.Advertising Looking for essay on rhetoric? Le t's see if we can help you! Get your first paper with 15% OFF Learn More However, the target audience is not limited to these people only. The language is based on signals that anyone can be a young investor. According to Band, one day many people try to answer â€Å"the question of how much to invest, what to invest in, how to do it, when to do it and †¦ well †¦ you get the point† (Band par. 1). The tone of these first phrases is rather informal to attract more public to the discussion of the business issue. Thus, Band enumerates the issues associated with investment and finishes his sentence in a very informal way, â€Å" well†¦ you get the point† (Band par. 1). The first sentences of the article and the further guidelines where â€Å"you†, â€Å"yourself†, and â€Å"your† are actively used help the author to persuade the audience that the discussed issue is meaningful for everyone. Band also addresses his readers a s his friends or students, while drawing their attention with the help of such phrases as â€Å"see† and â€Å"take a look† (Band par. 3-4). Furthermore, Band is effectively presents the idea of investment, saying that successful trading is â€Å"a matter of squeezing out an eighth here and a quarter there† (Band par. 3). In addition, Band does not use complicated language, and he uses only central terms, for example, bids, share, bid price, and market order because they can be understood by the wide audience. However, it is possible to assume that if the author could avoid these terms, he would do it for the sake of his audience. It is important to pay attention to the fact that the genre of the writing does not require persuasive tools or may require only a few as the reader shows his trust to the article since he or she is reading it. In other words, the analyst does not need to persuade readers in anything as the aim of the article is to give some tips.Adver tising We will write a custom essay sample on â€Å"5 Simple Tips for Successful Stock Trading† by Richard Band specifically for you for only $16.05 $11/page Learn More However, to add credibility to his writing, Band notes that his tips are based on â€Å"30-plus years† of experience (Band par. 4). It is important to state that in this case, the use of ethos is an effective persuasive tool as referring to authority often makes people trust some information. Furthermore, Band does not only give some important tips, but he also justifies some of them, stating that â€Å"there are two reasons for this advice† (Band par. 10). Clearly, the author tries to make his paper credible as he resorts to logos. Band makes the reader involved, and he gives the reader an opportunity to be able to analyse situations on his or her own. The analyst also addresses the reader throughout the paper, and it seems that he is talking to one of his friends. For instance, Band informally and emotionally states â€Å"Don’t shilly-shally if you were intending to sell† (Band par. 10). Thus, the use of pathos makes the writing appealing and trustful because people are ready to accept the advice as they feel the tips come from their friendly mentor. Referring to the article’s genre, it is necessary to note that the structure of the writing is clear and concise, and this makes the paper a good guide for inexperienced investors. The article has subheadings and bullet points to direct the readers. It is clear that the author gives five pieces of advice and it is easy to understand when one tip ends and another begins. Band also uses imperatives seven times throughout the writing, for example, â€Å"Plan to do most of your selling in April and early in May†, and it is a typical way to write a guide (Band par. 11). The point of this kind of article is to explain complicated concepts in simple words, and Band is oriented to help people to deal with things which can be difficult for them.Advertising Looking for essay on rhetoric? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is possible to state that the article under analysis can be regarded as an effective guidance due to its clarity and cohesion. Band uses simple words to explain quite complicated things as stock trading is really difficult for many people. The writing is especially helpful in the times of financial constraints. Therefore, helping people trade properly and effectively, Band contributes to development of stock market which is an important part of economy of any country. Band, Richard. 5 Simple Tips for Successful Stock Trading. 2013. Web.

How to Write a Term Paper in Less than 12 Hours

How to Write a Term Paper in Less than 12 Hours How to Write a Perfect Term Paper in One Evening? Many students find it extremely hard to cope with the academic load, keep track of every assignment they have to submit, as well as all the things that contribute to your college experience (hence extracurriculars and parties). So quite often they fail to submit some papers on time or find themselves with papers due the next day. So let us help you plan your time and write a perfect paper in just one night along with some term paper format advice! You may need to set the times for each section in order to follow the suggested schedule. Steps in Writing a Perfect Term PaperBreath in and breath outThere is one simple problem with college term papers: you stress too much about them. No, you are at the place where you need to take the motto better done than perfect and live up to it. So, sit down, take a couple of deep breaths, and calm down. Then have a look at your topic. Take your time and let it sink making sure you understand the expectations for the assignment, review the term paper guidelines, and begin your work. This part should take you approximately 15 minutes.Draft your thesis statement You cant really work on your term paper structure unless you come up with a thesis you like. The wording might not be perfect, but you need to capture the idea and let it sit for some time. As this is the most important part of your paper, take your time and come up with something worthy.Start strongVery often, students wonder how to start a term paper so it is not boring yet complies with academic standards. You need to com e up with a strong introduction that begins with a catchy hook sentence and makes the reader stay till the end. You need to bring the topic of your research paper making sure it is both clear and logical. This is not supposed to take you longer than 15 minutes.Brainstorm the defenseFor the next half an hour, think over all sort of reasons, facts, and ideas that support your thesis and create a list of convincing facts that support the idea behind your thesis statement. Write down the key arguments and make sure to cross out everything that seems far from realistic or academic.Start the researchUsually, students are given a number of references to be used in their term paper, so for the next 2 hours you have to find the most appropriate scholarly sources to include into your term paper and march them to the list of ideas you have on your brainstorm section.Write, write, write! Wondering how to write a term paper? Now is high time to start writing and address every single argument fro m your list. Draft a plan, include introduction and summary, and keep writing. Remember the rule better done, than and dont let yourself get stuck on the sentence structures, perfect wording, or other less meaningful parts of the process. You will be able to work on this later on. Give yourself at least 4 to 5 hour for the writing itself.Criticize yourself We are not asking you to think less of yourself, rather find the weakest arguments and logical fallacies in the structure of your term paper. This time is for you to find any inconsistencies and parts of the paper your professor might not be a fan of. You have approximately 1 hour to do this.Summarize the workOnce everything feels good, you may write a summary to bring a logical conclusion. Check if your facts match the thesis statement and reword it in your summary. You need to leave the reader with something to think on. You will have approximately 30 minutes for that before moving to the format of a term paper, so keep on!Forma t and style The term paper format is similar to many other academic writings, so you probably wont have any troubles with it. Read the paper carefully, as it is also your editing time. Use action verbs, active voice and eliminate anything that seems weak. This is the final hour of your work, and it will probably find you in the morning. Pour yourself some coffee, check your paper once more and submit it. We know that this guide to writing term papers is not perfect, but at least it will help you divide your time and survive that night. Sometimes its all you need. Or there is another simple way to have your term paper prepared in just one night. Refer to professional assistance of and have your paper written in no time! Completely safe and confidential writing service that offers high quality at a low price.

Origin of the Ancient Egyptians Essay Example | Topics and Well Written Essays - 2000 words

Origin of the Ancient Egyptians - Essay Example They were rich in stone, wood, minerals, sand, and many kinds of vegetation 2. Predynastic technological developments can be divided into several distinct areas, each with its own specialized tools and techniques, but sometimes sharing other tools, methods and materials. In particular, the establishment of the tools and procedures for the large-scale manufacture of stone vessels during the Nagada II 3and the Nagada III/Dynasty 4 periods crucially contributed to the growth of other technologies in these periods, and in the Dynastic era. For example, the carving of the ceremonial schist palette of King Narmer, and Dynastic hard stone statuary, benefited from the skills and tools established for shaping earlier Predynastic hard stone vessels, stone hand-axes and mace heads. Also, it is possible that the Late Predynastic expansion in faience manufacture can be attributed to an increased availability of copper-contaminated quartz powders 5. Among the great sayings from the origin of ancient Egypt, a common anecdote resides that when the world's first historian, Herodotus visited Egypt in the fifth century B.C., he asked its priests the key to Egypt's greatness and he was replied by the answer that Egypt is the gift of the Nile. Egyptian civilization would never have accomplished its wonders had it not been for this gift of nature, so crucial to its people and so mysterious that they considered it divine. This is what Egypt has always been famous for. Egyptian Origin in Historical Context of Architecture Although pyramids and temples from ancient Egypt still impress us thousands of years after they were built, all that remains of the homes where people were born, grew to adulthood and died are occasional low mounds of mud outlines. Temples and tombs endure because Egyptians made a sharp distinction between their religious architecture, constructed of permanent stone for eternity, and all other buildings, even palaces and fortresses, which were built of less durable adobe 6. Many ancient cultures held similar beliefs about their ruler's divine afterlife and expended great energy creating special burials for their kings. Egypt's special contribution was a new tomb design first devised in about 2700 B.C. Architects for the pharaoh Zoser stacked six decreasingly smaller stone brick rectangles on top of each other to form a towering, 200-foot-high 'Step Pyramid'. This first large building ever raised in stone by humankind initiated a series of pyramids, structural feats that became the symbol of Egypt. "Three distinctive architectural elements were developed in ancient Egypt - the pyramid, the propylaeum or pylon, and the obelisk" 7. Ancient Egyptians had to contend with enormous temperature swings. At noon on a summer day, in this country surrounded by desert, the temperature could reach 120F; nevertheless, because the

Annotated Bibliography Example | Topics and Well Written Essays - 1250 words - 3

Annotated Bibliography Example The transition from the application of ratio analysis technique to other models of predicting bankruptcy, following the susceptibility of financial ratio analysis to financial difficulties, is advanced by the article, making it possible to trace the history of bankruptcy over a period of time. The article seeks to advance this study to include the evaluation of multi discriminant analysis (MDA) and Regression analyses, as suitable analytical techniques of evaluating the financial situation of a company, consequently displaying the bankruptcy risks involved. The article is relevant for this study, since it helps in tracing the evolution and advancement of corporate bankruptcy, with a focus on how corporate bankruptcy has been assessed over time. The use of bankruptcy as the recourse for individual and company debts is assessed under this study, with a focus on understanding how bankruptcy have been used to prevent individuals and companies from paying the debts. The article analyses the laws applicable in preventing the abuse of bankruptcy concept, evaluating how well they shield companies from facing bankruptcy suits. Notably, the article concentrates on evaluating how wealthy individuals and companies can use the bankruptcy concept as a loophole to help them have their debts discharged, and at the same time remain with their assets intact. Thus, the role of opportunistic debtors in advancing company bankruptcy in the history of corporate bankruptcy is evaluated. The concepts of involuntary bankruptcy and informal bankruptcy are also studied under the article, with the intention of unearthing the loopholes presented by these concepts, which can accelerate the abuse of bankruptcy. This article is relevant for this study, si nce it helps in creating awareness on various loopholes that have been applied to abuse bankruptcy in the history of company

Conflict Essay Example | Topics and Well Written Essays - 250 words - 2

Conflict - Essay Example The director ought to have communicated to the nurses on the sweeping changes so as to obtain their concerns or contribution. An example of a factor that can cause conflict is the adjustment of work hours or process. Also, Nurses who have vast experience in the department may feel isolated or unappreciated and hence the hostility. Experience is important when making changes to treatment plans, and career development aspects such as promotion. Despite the imminent threat of conflict, nurse leaders can devise methods to avert it. Conflict can be managed through compromise (American Sentinel University, 2011). A nurse leader ought to analyze the motive and the impact of such reorganization. If the actions consider the interest of patients and the nurses, then a compromise can be reached in which all nurses adapt to the changes. If the changes violate the interest of nurses, a nurse leader can take a collaborative approach and engage the director in finding common ground. In this approach, the director ought to cede ground on issues that violate the interest of nurses, and nurses to allow several vital changes in the department. American Sentinel University. (2011, July 27). The Five Styles of Managing Conflict Resolution for Nursing. Retrieved  June  30, 2015, from

Background and decisions of BMW

Background and decisions of BMW BMW Company Background BMW cluster, headquartered in Munich, Germany, is one of the mainly victorious multi kind finest motor manufacturers in the globe. BMW is a German motor; motorbike and appliance manufacturers founded in 1916 and have been widely trade since 1969. The companys slogan in English is â€Å"The Ultimate Driving Machine† and Sheer Driving Pleasure†. The original German slogan is â€Å"fraud am Fahren,† which translates to â€Å"joy in Driving† in English. The corporation produce, and market, a pied choice of senior end active cars and motorcycles. It is also own and make the tiny product and is the parent business of Roll-Royce vehicle Cars. BMW is known for its performance and luxury vehicles. BMW has a global presence with group subsidiaries in 41 countries and over 3000 dealerships and local importers in over 100 countries. BMW is a progressive company with salad of 1.2 million automobile and 101,000 motorbikes in 2008 generating revenue of 53.2 billion euros. It has a combined global workforce of 100,000 employees. In addition to cars and motorcycle, BMW operates an aircraft engine division under the brand name of Rolls Royce. The BMW group also has a strong market position in the motorcycle sector and operates successfully in the area of financial services. The Company operates its own financing company, which offers financing for vehicles. Automobiles accounted for 78% of 2000 revenues; vehicle finance leasing, 18%; motorcycles, 3% and other, 1%. UK is the third major souk and second main making base for the BMW group universal, and the only state where BMW groups three brands BMW, TINY and Roll-Royce vehicle Cars are represent {See Appendix-1} Chapter 1 1.1 What is marketing Marketing is a communal course by which person and group acquire what they want and want during creating, offering, and liberally exchanging goods and services of worth with former. (Kotler, 1991) 1.2 Marketing concept The marketing concept of BMW holds that the type to attaining organisational task consists of organism more victorious than competitors in integrating marketing activities toward formative and rewarding the needs and requirements of target markets.{See Appendix-2} The marketing concepts of BMW are as follow. Marketing focuses on the satisfaction of customer needs, wants and requirement. The philosophy of marketing needs to be owned by everyone from within the organisation. Future needs have to be identified and anticipated. There is normally a focus up on profit ability, especially in the corporate sector. However, as public sector organisations and non-profit organisations adopt the concept of marketing, which might not be the case as usual. More recent definitions recognize the influence of marketing upon society. 1.3 Marketing process of BMW Marketing process of BMW are as follows Under the marketing concept, BMW company find a way to discover unfulfilled customer needs and bring to market product that satisfy those needs. A model can be created to design the process using a targeted sequence of steps: The customer and market are analysed to identify opportunities. The market strategy is formulated to yield a value position. Tactical decisions regarding marketing strategy are made The marketing plan is implemented and the result is carefully monitored. The marketing course aim to distribute enlarged success in company through better marketing tactic and marketing plan increase. A better marketing progression provide a number of benefits, with more free time, higher visibility, stronger worker skills sets, easier management, reduced duplication of effort, and increased individual and team rewards, and overall, less headaches. This process in turn creates a marketing organisation thats more reliable, more responsible, with budget. The next paragraph will lay emphases on the advantage of BMW marketing. 1. 4 Benefits of marketing The benefit of marketing is that it enables company to exploit their budding and achieve the punter at the correct time. A right loom to promotion involve sympathetic the client and their require identify the genuine wants of the market. It is forever vital to appreciate bazaar wants, quite than to effort to â€Å"power† persons to purchase yours goods and services because you reflect they are enhanced than something else accessible. If the purchaser doesnt think they will not vend to them. It is as simple as that. A good advertising approach is base on the spot on level of explore in to a markets path and its key company. They have to spot precisely where your commerce strength fit into its souk, and how it will thrive inside it. Chapter 2 Internal and corporate analysis in terms of strength, weaknesses, opportunities and threats (SWOT) will assist in gaining an understanding of where BMW is currently in term of strength and where improvement is required with in the business and what outside environment threats it may face as well as what new opportunities are available to the company in the short and medium term. This image of internal analysis which are as follow. {See Appendix-3} The Table below is a demonstrate of the BMW{See Table Appendix-1} 2.3. Macro environment The major external and uncontrollable factors that influence an organisation decision making and affect its performance and strategies are as follows. 2.3.1 Political factors Laws and regulations had affected the automobile industry as a whole. {See Appendix-4} These laws generally revolved around the environment norms that were to be fulfilled by any car industry. Thus the car manufacturers had to take care of the environmental issues during manufacturing of cars. European Commission proposed binding rules to cut CO2 emission on new cars to 130 gms/km 2.3.1.1 Example According to my research 2005 BMW achieved only 40% of their emission target but today BMW groups with its efficient dynamics programme achieved a reduction of average fuel consumption and CO2 rating by 10.2% and has made a greatest progress in terms of efficiency of all car makers in the European automobile market in the year 2008. Extracting maximum driving pleasure from every drop of fuel; is the aim of BMW Efficient dynamics. 2.3.2 Economic Factors Economic factors relate to the exchange rates, economic growth globally and the business setting prevailing in the industry. Following are the economic factors which has affected the automobile industry. Economic Downturn. Increase in the cost of oil 2.3.2.1 Example Rapid increase in the fuel prices is affecting the demand and the buying power of customer. According to BBC News which crude oil prices at 22 year high, motorists are paying out up to  £1 a litre at the pumps. Moreover according to Automobile Association research showed that in June 2008, litre of unleaded petrol had achieved an average national price of 118.2 pence per litre, while diesel cost 131.6 pence per litre. He also claimed that the annual coast to the motorist of keeping a car worth between  £13,000 and  £20,000 on the road now stood at  £4,112. The impact of this price hike on the drivers of the UK is 28 million cars are clear and it shows how the increase in oil price is affecting the car industry as a whole. In order to cope up with the present situation and existing demand for more fuel cars, BMW efficient dynamic programme which aims at reducing consumption is proved to be successful. 2.3.3 Social environment factors Social factors include the changes in cultures and demographics globally a part from change in the buying pattern and capacity of the customer. Increasing population also has an effect on the car industry. 2.3.3.1 Example According to the Mintel data, UK population will reach 64 million people by 2013. The strongest growth will be witnessed among the age group 25-34, 45-54 and over 65 age groups. Out of these two age brackets, the 25-34 age groups will be a potential key age group for the used car market where the highest proportion of demand is accounted for by younger adults. The age group 45-54 is a key age group for new and used car demand. Moreover during recession consumers spending priorities also changes and they are doing cost cutting on many areas of their expenditure. But the purchase of a new or second hand car has been one of the few areas to show an increase as a spending priority in 2009. This may increase the demand for the cars in the near future and car industry including BMW will again get a positive response from the existing and new customers. 2.3.4 Technical environment Factors With every spin of time technology is also changing which also reflects the consumers buying patterns. Nowadays, people are more concerned with the new and latest technology. In order to cope up with the current demands, BMW efficient dynamic technology tries to stay one step ahead. BMW has launched an I Drive in its all new cars. BMW is also spending a huge amount of money on its research and development department in order to innovate latest techniques like BMW car 2-x communication in their AMULETT project with the aim of improving pedestrian safety and thus creating a more competitive image in the car market. 2.3.5 Legal Environment Factors. Restrictions and strict pollution norms set up in European market and health and safety rules on all cars by (EURO NCAP) is affecting the whole motor industry. The European New Car Assessment Programmed (Euro NCAP) is a European car safety, performance assessment programmed. Euro NCAP publishes safety reports on new cars, and award ‘star ratings based on the performance of the vehicles in a variety of crash tests, including front, side and pole impact, and impact with pedestrians. The entire car manufacturing companies including BMW has to abide by these legal rules and regulations. 2..3.6 Environment Factors With the increasing effect of awareness of global warming and greenhouse effect, people are more diverted towards the use of more eco-friendly cars, hybrid and fuel cars. With the change in consumer taste and preferences the automotive industry has to be more focussed on the changing demand and patterns of the consumers. In order to cope up with the changing behaviour of the consumer, BMW is working on managing resources efficiently and eliminating or recycling all forms of waste wherever possible and thus moving to the hybrid cars. BMW group was the first car manufacturer in the world to create a vehicle Recycling Network. Chapter 3 3.1 Market segmentation BMW had worn three ladders to targeting which is advertising segmentation, target option, creation position.(See Appendix-5) BMW use segmentation to spot exact trade description. To find additional information BMW at Geographic segmentation. Demographic behavioural Psychographic Segmentation Behavioural Segmentation 3.1.1 Geographical segmentation Geographic segmentation calls for dividing the souk into different geographical element such as nations, regions, states, countries, cities, or neighbourhoods. A business can choose to work in one or a few geographical areas, or to function in all areas but pay notice to geographical differences in requests and requirements. 3.1.1.1 Example Lets take a Pakistan and UK BMW market. In Pakistan most of people live in low level society they cant effort BMW. But in UK people live in high Statius society they could effort BMW. 3.1.2 Demographics behavioural The demographics of those who are bright to purchase a BMW are men and women aged 30-50 lifetime old. Behaviourally these folks have a winning picture in their brain facing trade cars. They also estimated to wish a faultless current look or activity look, and the sense fine factors of a recognized trader system. The benefits are required by these folks are dominance, act, dependability excellence. 3.1.3 Psychographic Segmentation BMW Psychographic segmentation divides buyers into different groups based on social class, existence, or character characteristics. One forward-looking grocery store found that segmenting its self-service assembles goods by lifestyle had a big repay: 3.1.4 Behavioural Segmentation Behavioural segmentation divides buyers into groups based on their information, manner, employ, or reply to a creation. Many marketers consider that performance variables are the best starting tip for structure market segments. 3.2 Targeting BMW have the target new customer group that are not primarily targeted by BMW yet. But are interested in the brand and have high buying potential in BMWs products currently or in the near future. These groups include students and women, with students becoming part of the target market with the start of their careers, and women providing sales opportunities due to increasingly higher level of completed education as well as higher paid jobs compared to a decade ago. 3.3 Positioning The position of these company and their brand has been build up over numerous lifetime but BMW has dazed their blot winning the community in an optimistic way with the help of superior community relative and pioneering publicity agitation. This has led to rolling sales expansion throughout the global car market. Chapter 4 4.1 The Marketing Mix. Marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the market mix consisted of 7Ps. Marketing mix can be put under seven headings, often referred to as the seven ‘Ps. {See Appendix-6} Products Promotion Price Place Physical evidence Public purchase 4.1.1 Product The generally central constituent in the selling is the companys produce because this affords the positive desires required by patrons. For example a car that does not start in the Moring will be like by clients. Marketing manager expand their creation into brand that assist to make a single place in the brain of clients. The current models are {See Table Appendix-2} 4.1.1.1 Lifecycle of BMW Each creation goes during what is known as a life cycle procedure. When explore what combine is best matched to the creation. We need to deem where in the life cycle sightsee goods lie which is revealed in the below shape and then depending choose if there is want to make transform in the produce and re-launch. {See Appendix-7} 4.1.1.2 Example BMW X5 launched at 2000 and then corporation lunched the senior or new description of X5 in 2006, for 3 series its 7 years lifecycle and for 7 years only for the 1st model lifecycle of three merchandise. These are the 3, 5 and 7 Series Saloons. This PLC scheme not only helps to ensure more steady profits, but also allow for the growth of substitute produce on a steady base. BMW has also been growing its selection of late and this can be seen by the company of some new product launch in the last few years. The above goods are all moderately established. Many of them have been creature affected for many years now with some redesigns and re-launches. 4.1.2 Price. BMW cost variety is from about  £16,000 to  £60,000 minus. There are many factor that can influence their car price such as mechanism size, vehicle activity account etc. 4.1.2.1 Example Price such as mechanism dimension has been used by BMW for the 3- series is opposition leaning price. Most of the investigate show that all other competitor such as VW, Audi, and Alfa Romeo etc. in the 3 Series manufacture price sore not so vital and create the main revenue is not as required as it would be for a lesser business.{See Table Appendix-3} 4.1.3 Placement. BMW use better market dealership and significant for non merchant network countries they have four car developed vegetation in the UK. There are additional than 156 dealers in the UK who are franchise to retail BMW cars, moreover 148 dealers are franchised to sell Minis. Universal BMW work in more than 100 dissimilar countries with about 4,000 plus dealers which are authorised to retail both new and second-hand cars, parts and after sales service goods. Pattern of allocation for BMW is shown below in the drawing which followed by the business Producer >>>>>Dealers>>>>>>Customers 4.1.4 Promotion BMW has forever focused completely on their cars with same promotion business, WCRS being the worn since 1979. A broad variety of publicity is used by this organization such as TV for branding campaign and new carriage launches, the press with sensationalist weekend dye addition, regional publication and magazines, outside campaign, sales fiction, fliers etc. publicity Campaigns/Slogans used by the corporation in the past. 4.1.4.1 Example According to my research in 1983, 1994, 1997 and 1999 when James bond used in every movies BMW car, James Bond movie â€Å"The Catcher† 4.1.5 Physical Evidence Physical Evidence is the element of the BMW company mix which allows the customer again to create decision on the establishment. 4.1.6 Public A necessary ingredient to BMW company condition is the use of fitting workers and people. Recruiting the right workforce and training them appropriately in the company is essential if the establishment wants to attain a form of competitive advantage. 4.1.7 Purchaser Refers to the systems used to assist the establishment in deliver the service. An efficient service that replaces old credit cards will further customer faithfulness and poise in the company Chapter 5 5.1. Buyer behaviour Customer trade performance is the production of how person or domestic customers behave or the choice creation on business any merchandise or services. Customer trade activities is a significant part of promotion, which studies the reason of why, when where, what and how the customers are behave on their trade decision. customer purchaser actions depends on dissimilar types of marketing (product place, price, promotion, physical evidence, public, purchase) and other stimulus ( Economic, Technological, Political and Cultural) these factors in fluencies the customer black box to make response for creation choice about selecting goods, brand option, price etc. Cultural, social, individual and mental these four factors have great power on customer buyer performance. Person wants, insight, values, performance erudite from culture, relations other institution. Social factor consists of a persons orientation collection relations, friends organisations. Private factor is incorporated age of lifecycle, financial circumstances, vocation, qualities and other individual kind power buyer choice course. Different mental factors like inspiration, perception, attitude, conviction have pressure on customer export conclusion. 5.1.1 Example Driving with friend A- class which in turns affects attitude towards BMW Mercedes and change behaviour in purchasing an automobile. Attitude is not constant and change over time since they are result they are experience. A car crash might change the attitude towards the brand and one might decide to exclude BMW Mercedes as an option buying a car. Chapter 6 6.1 Marketing mix BMW is considered with a single purpose in mind: to augment the joy of driving. BMW engineers have high priorities of providing more exhilaration, more comfort, and pretty driving safety. The target market of BMW is typically the upper middle class with the average takings of about 150,000 dollars a year. Two thirds BMW owners were male, married, and did not have children. In most recent times, the target market has had a focus on the middle aged but continues to have a wide choice of target market from ages 25-35 years old. The BMW Group has unstated about the recent economic attitude of the United States and other countries as well. They have taken ladder to help by opening kindling and expanding to create jobs. 6.2 Consumer market Consumer markets deal with final customer. Each customer buys the product for their direct scarification and has no other intended use for it 6.2.1 Example The market for magazine is consumer market- the customer doesnt resell the magazine and buys it for their own enjoyment. 6.3 Business market Business market is an online marketplace that matches business buyers with franchisors and business opportunities {See Table Appendix-4} 6.5 Domestic market The market for goods and services in the country where the company is based. 6.5.1 International market International marketing is the application of marketing orientation and marketing capabilities to international. {see appendix 6.5.1} ( muhlbacher, Helmuth, Dahringer 2006) 6.5.2 Compression Domestic and International market {See Table Appendix-5} Chapter 7 Conclusion It has taken a lot of referencing and researching for me to write this report and I have learnt a lot from this report, I started off with very little knowledge about this topic and worked my way Through the assignment and I would conclude that BMW is a very powerful name in the automobile industry due to its reputation of providing high quality products and services. BMW and person actor has yearly shown burly monetary results and has reserved its market shares. This become of curiosity to study more greatly, in direct to find the factor last a unbeaten concern and burly product. Scrutiny the progress of BMW through the past five years. Not only are the monetary account taken into reflection that BMW is the most flourishing vehicle producer in top sector. BMW is a well known and greatly cherished brand and has high miscellany in the merchandise range. BMW possesses high inner aptitude and the corporation develop a big part of the car by themselves. The rising market in South East Asia, Russia Eastern Europe and South America has shown obvious swelling growth. Produce, transport and raw fabric outlay have both dampened margins and affected the export power of customers like a s lofty oil price.

Reflective Essay: The Writing Process -- Reflective Essay

"There is no greater agony than bearing an untold story inside you." - - - Maya Angelou, I Know Why the Caged Bird Sings   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the semester I have had to write a number of essays using a variety of techniques. Before college, I would write assuming that the only reader, or audience, would be my teacher. Composition helped me realize the many steps that are involved in the writing process from free writing to making a final copy. In order to create a good paper you need organize your ideas. Also, I realize what needs to be in a essay and what doesn’t.   Ã‚  Ã‚  Ã‚  Ã‚  I have improved in my writing but organization has been my problem, and even though I’ve made a progress. I still believe I have not fully succeed on this area but I’m going to improve on it. The process of using multiple drafts has improved me to over look on my mistakes. Before I would never go back and have someone else to revise on my papers. The most valuable lesson I have learned about the writing process this semester is mostly editing and revising drafts to lead to a perfect final paper. Able to write on college level, I am going let other people revise my papers. Then I can improve myself as a writer.   Ã‚  Ã‚  Ã‚  Ã‚  My favorite assignments was the rhetoric and advertising because it was something I have never done before. I found that describing the same scene in different circumstances was difficult because they all had a similar scene. I be...